Justin Blake

In 2023, Il Fornello challenged themselves to participate in the Veganuary Initiative. As a popular Italian brand in Ontario they believed that if their faithful clients had someone they trusted, such as the Il Fornello brand, offer them a change in diet then they might actually try.

Using print and digital optimized ad executions, we empowered Il Fornello to put their thoughts into a real call to action. The main draw of this execution is the simplicity of the composition which allows the user to focus on the deliciousness of the meal and the draw of the QR Code.